Created
Oct 6, 2024 10:46 PM
Tags
Turning IA from 'Huh?' to 'Aha!'
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Armed with our insights, we decided to go deeper.
We didn’t want to guess at what could be better - we wanted cold, hard data.
So, we decided to test our product. ✨
Using what we learned in our user interviews, we made a plan with tasks to help us navigate the website better.
We lasered in on:
→ Figuring out if our homepage was easy to navigate and use
→ Checking in on how our users felt while navigating and finding experience detail pages
→ Putting our interactive map feature to the test
We found that users were having a hard time finding the information they needed, despite utilizing the main menu or following logical navigation paths.
With our users having a hard time accessing essential information through conventional methods, we decided our next step should be to address the issues within our navigation as a team.
