With our IA defined, we decided it was time to make it pretty.
Turning our collective research into pictures and models, we restructured the homepage to support the new information architecture.
I feel pretty, oh so pretty
I feel pretty, and structured, and bright
And I pity
Any data that isnβt formatted right
During this phase, our primary focus was reorganizing existing homepage components and, if necessary, removing some to streamline content and make the experience of navigating the website both easier and more enjoyable.
This was led by content with collaborative efforts from UX to make sure all changes supported the new IA.
Once the restructure was complete, UI stepped in to transform the high-fidelity wireframes into a visually appealing design. Check it out! βββ