Chapter 7: The ‘Aha!’ Moment

Created

Oct 6, 2024 10:46 PM

Tags

Turning IA from 'Huh?' to 'Aha!'

Files & media

This is what we found out and and what we did about it to create that ‘aha’ moment for our users.

→ What We Found Out

• Personalization is key
• Strong preference for family-oriented experiences
• People use a wide variety of methods for planning their trips

→ What we Did About It

• Updated homepage
• Improved storytelling
• Fixed issues with map interactions
• Fixed issues with content overloads
• Updates to organization of information

Check out the final IA! ✨