Created
Oct 6, 2024 10:46 PM
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Turning IA from 'Huh?' to 'Aha!'
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Here is a little refresher on everything we did in this project to create a super awesome IA for Experience Abu Dhabi ✨
Identified the need for differentiation between website and app due to striking similarities
User insights guided a strategy to cater to distinct user needs for each platform
Testing the product revealed navigation challenges, prompting preparations for improvements
Collaborated as a team to refine the website's structure through a card-sorting exercise
Resulted in a revamped homepage aligned with the new plan
Overcame challenges such as a limited budget, turning obstacles into breakthroughs in optimizing recruitment
User feedback reshaped content organization, reflected in updates to homepage, storytelling, and map interactions
…and that’s a wrap on Experience Abu Dhabi: Turning IA from Huh? to Aha!
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