Created
Oct 6, 2024 10:13 PM
Tags
Turning IA from 'Huh?' to 'Aha!'
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Every project has its limitations. Ours was no different.
→ No research budget
→ Guerilla recruitment tactics
→ Non-representative user sample
These factors greatly extended our recruitment times and delayed the project by several weeks.
But you know what? Sometimes the barriers we run into during testing can actually lead to some really important breakthroughs!
RESEARCH BREAKTHROUGH
As the weeks dragged on, it became pretty apparent that the limitations we faced during recruitment demanded immediate attention.
To improve this, I worked with our UX Director to make the recruitment process more efficient, using modern tools like Lookback and Respondent to help.
This strategic shift not only helped us streamline our recruitment process, but also helped us slash our research workload by a whopping 95%!