Created
Oct 6, 2024 10:13 PM
Tags
Turning IA from 'Huh?' to 'Aha!'
Files & media
This is what we found out and and what we did about it to create that ‘aha’ moment for our users.
→ What We Found Out
- Personalization is key
- Strong preference for family-oriented experiences
- People use a wide variety of methods for planning their trips
→ What we Did About It
- Updated homepage
- Improved storytelling
- Fixed issues with map interactions
- Fixed issues with content overloads
- Updates to organization of information
Check out the final IA! ✨
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